Whether you have an existing website or it’s brand new, there are many reasons why it may not be getting the traffic you are expecting. And your website does nothing for your business if it can’t attract visitors.
With all the competition out there, getting traffic to your website isn’t easy. You can have a beautifully designed site that is aesthetically pleasing, but if it lacks other essential elements, people will not see it.
But before you give up on your website, let’s look at some things that could be happening that are keeping it from generating traffic. Here are nine reasons why your website traffic may be dwindling.
#1. Poor SEO
Implementing an SEO (Search Engine Optimisation) plan is vital for getting your website to appear in search results. If your website lacks SEO and someone searches for terms related to your industry, you won’t show up in the results. That means the better your SEO, the more likely it is that people will find your website.
#2. Using the Wrong Keywords
A good SEO strategy will identify keywords that will help search engines understand your website’s content so that it can be indexed in search results appropriately. Using the wrong keywords means you won’t rank well and will not be visible to your target audience.
#3. The Amount of Content
Your search rankings can also be negatively affected if your website doesn’t have enough content. That doesn’t mean you have to fill your website with an excessive amount of content. It means that you need to provide quality content that answers the questions that your audience is looking for. Reviewing your content occasionally is essential to ensure it is still relevant.
#4. E-A-T (Expert, Authoritative, Trustworthy)
Google will not rank your website high if you don’t show that you are an expert in your field and provide trustworthy content. Here are a few things that Google looks at when reviewing your site’s content.
- Is the site logical and easy to use?
- Are all pages accessible?
- Does it have an ‘About Us’ page?
- Can users contact you in multiple ways?
- Is the author of your content an expert in their field?
- Does your business have a good reputation?
- Is the content on the website relevant to your business?
E-A-T is essential for all websites, and Google’s Content Quality Guidelines strongly emphasise its importance.
#5. Copy Is Too Focused On Optimisation
While SEO is important, it’s also important to remember that you are writing for humans. You should ensure you write in a conversational style and use eye-catching visuals.
It’s also helpful to break down large paragraphs into smaller sections to make them easier to read. Headings, numbered lists, and bullet points can also help break up content.
#6. Website Loads Slowly
No one wants to sit and wait for a slow website. If your site doesn’t load fast enough, users will leave. Not only that, but slow load times also negatively impact your search engine rankings.
#7. You’re Not Promoting Your Website
You’ve got a great website filled with quality content, but are you promoting it? If you are not promoting your website, it will not gain traffic. Find out where your target audience is. This could be social media, industry websites, or other networks, and start promoting.
Another great way to promote your website is email marketing. Utilising your email list means you are interacting with users who have already done business with you, making them more likely to become repeat customers.
#8. Your Website Isn’t Crawlable
Google indexes web pages by ‘crawling’ them regularly. So if Google can’t find your website, you’ll want to resolve that issue immediately. Typically indexing is done automatically, but if your site isn’t being indexed, you must ensure that you’ve created and indexed a sitemap and requested that Google crawls your site.
#9. Your Website Isn’t Easy to Use, Especially On Mobile Devices
Websites are all about user experience. Your website should be easy to navigate, links should work and lead the user to the appropriate places, and finding information should be easy. It should also work well on any device.
At the end of 2021, over 54% of website traffic worldwide was on a mobile device. So if you haven’t optimised your website for mobile, you’re missing out on a substantial amount of traffic to your site.
Let Lx2 Help Get Your Website in Tip-Top Shape
Increasing your web traffic can be as easy as correcting the mishaps we covered. However, keep in mind that after you have made changes to your website, it can take a couple of months to see changes in traffic, so be patient before deciding if your changes worked.
If your website isn’t presenting itself well, turn to Lx2 for a comprehensive audit. An SEO audit includes a website content audit and a website security audit. We can wipe the dust off your website and identify what your website and brand need to be at the forefront of your customer’s minds.
Contact us today, say goodbye to the dust bunnies and hello to a better UX and SEO strategy that makes your customers convert easily.