Website content is often the bottleneck in the web development process so I put together this Website Content Checklist so you can see what is needed so it’s not so overwhelming.

Professional copywriting services are not part of my services but if you need help with your content creation I can recommend copywriters for you.

I do not start work on any website until I have all the content.

It can be a struggle when it comes to writing website content to sell your offer or speak about your brand in a way that is not “salesy” yet drives the message across.

There is a fine line, however, to navigate that tightrope you will need to know how to really talk about your message in a way that attracts the clients you ideally want to work with.

I have broken it down for you because I really do care about your business and give you the know-how to feel confident in building upon it.

This is a general checklist that provides most of what I will need to get together before I can start to build your dream website.

General Website Content Checklist

Logo
Social media profile links
Favicon
Header: Menu Items (normally page names)
Footer widget options. These are some options you may wish to have
- Social feed
- Page list / mini menu
- Legal links
- Logo
- Contact info
- Brief about
- Opt-in
Sidebar widget options: A sidebar can be added to the site if you wish. These are some of the options you may like:
- Opt-in
- Recent posts
- Contact block
- Categories
- Author

Home Page

Header/Hero Image
Main headline
Tagline
Call to action
A minimum of 500 words of text + headings
Images

This post by Hubspot outlines things in more detail Critical Elements Every Homepage Must Have Infographic

About

Header/Hero Image
Main headline
Tagline
Call to action
Text including any Headings
Images

Gallery Page

Header/Hero Image
Headline
Tagline
Call to action
Text including any Headings
Images

Blog

Author Bio
Author Image (gravatar)
Several posts including the posts featured image

Contact

Phone number (s)
Email address (es)
Email to send the form to
Contact form fields
Supporting text and Images

Supporting Content

Testimonials including images
FAQs
Gallery Page

Legals

Privacy Policy
Terms and Conditions or other legal info
Custom copyright wording

Email Marketing

CRM/mail subscription service credentials
Opt-in
- Location(s)
- The headline and/or subscribe text
- Button text
- Fields (optional/required)

Tracking & Scripts

Analytics – We install google analytics but if you currently have analytics we will need access
Live chat script – If you wish to use a chatbot we can install the script for you

SEO

Any SEO copy that you would like added to each page such as Meta Title, Meta Description, Schema etc

If you require a Logo, Favicon or website copy please let me know so we can have our graphic designer create these for you and it can be included in your Scope of Work (SOW).

I hope that you find this list helpful, as you can see just by the length of the list there are a lot of factors many businesses don’t take into account when starting a website development project.

Creating the copy alone can be a hard undertaking. Between meetings, client work and your social calendar it can really be hard to find the spare moments to get the words together.

Need help with your copy? Don’t want to take it on all by yourself? We have an excellent copywriter!