As a small business owner, you know that credibility and word of mouth are vital to gaining and keeping new customers. Owning and maintaining a website is critical in fostering your credibility and enticing new customers to give you a chance over your competition.
You may wonder “Why bother with a website when I have social media accounts?” The truth is, social media alone is not enough to describe what you do and the value you bring to your potential customers. Social media fosters engagement with your audience and bolsters your relationship with your customers, but it is tangential to your marketing efforts, whereas your website is your best marketing asset.
There’s never been a better time to create a business website, especially with help from a web design agency. Today, we’ll outline why you’ll want to invest in creating a business website for your brand.
Why Your Small Business Needs a Website
#1: Instant Credibility and a Chance to Grow Your Reputation
Your website gives you instant credibility with new customers. On average, you have 8 seconds to wow a potential customer before they form an impression and either stay on your website or navigate away. If your website design isn’t responsive, loads slowly, or doesn’t contain important, relevant information, the customer will move on. Social media pages are important as satellite marketing tools, but do not give you the ability to offer an engaging landing page that tells consumers exactly what they need to proceed into your sales funnel. All channels should lead back to your website.
Your website is your home base, and it should contain information about who you are and what you offer. You should also have reviews or testimonials for your products and services available for consumers to easily scan, building trust and further legitimising your business. Most online shoppers read several product reviews before making a decision, so having these available will help you grow your reputation.
#2: Your Business Gains Visibility
If you don’t have a website and are relying solely on social media pages, some potential customers might think you’re not currently in business and others might not even find you. At least half of all customers start their shopping journey via search engine searches, and having a website available in search results is critical for visibility and creating a sense of legitimacy. To that end, proper search engine optimisation (SEO) tactics ensure that you are showing up in search results for your business category when your audience searches for terms related to your product or service niche.
#3: Lower Advertising Costs
When prospective customers find you due to good SEO practices and word of mouth referrals, you spend much less money promoting your business. Make use of your website by providing industry-related news and articles relevant to your audience. You can then use social media in conjunction with your website to promote yourself and engage with customers instead of paying for a TV commercial or print ads.
#4: Customers Know Your Values
Customers have the opportunity to learn far more about your brand and your values from your website than via social media. Sharing these values directly via a thoughtful About Me page or even a dedicated Our Mission or Our Values page is vitally important to modern audiences who value connection with brands that align with their ethos and worldview. With a professional website, customers can put a face to your name and identify with you, they begin to build trust in your brand.
#5: It’s Easier to Contact You
Customers appreciate multiple ways to contact businesses. Often, calling your business directly is inconvenient, especially for those who would rather fire off a quick email or hop in a live chat. Your website should include your address, telephone number, email, and an online form. Consider incorporating a live chat feature as well to capture data and follow up with potential and existing customers.
#6: Expand Your Reach
You may typically serve your local community, but adding a website allows your business to become accessible to even more customers. More than two billion people shop online each year, and it’s essential to be where your customers are. Consider how many more customers you could reach if you offered the ability to shop online, or if you offered digital services beyond your local area. Hybrid shipping- and in-store-sales models are now becoming the norm, allowing local businesses to expand and fulfill the needs of markets all around the world.
#7: Gain More Insight on Your Customers
A website provides you with a wealth of knowledge about your customers. Analytics can track clickthrough rates, bounce rates, heat maps, and more. You can also capture customer information via contact forms and email lists.
#8: Promoting Your Business is Easier
Your website is your base of operations. From your site, you can promote your products with online ads, social media, and newsletters. Use SEO to gain higher search engine rankings and increase targeted traffic to your website. Promote yourself by offering discounts to those who subscribe to your newsletter or share social media content about your products or services.
#9: Establish Your Brand in the Digital Space
Make a name for your business online by securing a URL with your business name. Your name is your brand, don’t miss out on having it as your domain so that customers can easily find you on the web. Add your website URL to all of your printed material so that customers always have a way to reach you when they are ready to make a purchase.
#10: Easier to Attract Employees
If your business suddenly grows, it might be hard to find employees without a website. A professionally designed website makes you look more legitimate, plus you can create a page that includes job postings and accepts resume submissions. If you have all the job requirements and information posted on your website about job responsibilities and requirements, you’ll spend less time weeding out unqualified applicants. This can cut your hiring costs and lead time by a considerable margin.
We Make Web Design and Development Easy
At Lx2 Agency, our team of web design experts is ready to help your business reach new heights with the best WordPress web development and website maintenance techniques around.
Offering both full services and ways for you to learn how to do some web maintenance on your own, we have a wealth of experience in digital marketing. With over 30 years of web design and development experience, helping your business keep up with new designs, industry trends, and website maintenance will be a breeze.
Contact us today to discuss how we can help grow your business!