Email marketing has become the easiest way to get leads for your business. And while MailChimp has been the most popular email marketing platform, it is now being challenged by MailPoet, a user-friendly WordPress plug-in. That may make you wonder, should you choose Mailchimp or MailPoet as your email marketing platform?

People will send and receive an estimated 376 billion emails each day by 2025, so if you don’t already take advantage of this very lucrative marketing strategy, now is the time to do it. But before you start stressing about which platform is the best, keep reading. We will look at the differences between MailPoet, the most popular email plug-in for WordPress, and MailChimp, the most popular email solution in the world.

An Overview

MailChimp started as a side project to send better newsletters. However, it has transformed into an all-in-one marketing platform for growing businesses over the years. Along with email marketing, MailChimp also offers social media posts, landing pages, Google and Facebook ads, and marketing automation.

MailPoet is a basic but powerful email marketing plug-in for WordPress. Although MailPoet only offers email marketing, it is very efficient at it. MailPoet is very simple to set up and use, with most users being able to send their first email in fifteen minutes.

Email Marketing

There are only a few email marketing plug-ins that allow you to design and send emails straight from your WordPress dashboard, and MailPoet is one of them. You don’t have to leave WordPress when you use MailPoet. MailChimp, on the other hand, requires you to log in to the platform and create an account to create and send emails.

Learning Curve

There is a learning curve when using MailChimp to send newsletters. Although there are many great features available, you have to do a lot of configuration before you can send an email in MailChimp. This can be frustrating for beginners.

MailPoet has a much simpler process. All you have to do is install the WordPress plug-in, decide on your email delivery partner, and you are set. There is no digging into the interface, and even the campaign builder is easy to use.

Email Analytics

MailPoet gives you email statistics such as click rate and open rate in their free version. However, if you are looking for more advanced reports, you will need to upgrade to a paid plan.

The analytics available in MailChimp’s free plan includes advanced delivery insights, comparison to industry averages, open/click rates, top locations, and top links, to name a few.

Post Notification Emails

When comparing each platform’s ability to send post notification emails, MailPoet comes out on top. MailChimp analyses your WordPress site’s RSS feed when sending post notifications. WordPress, by default, sends the complete post content in the RSS feed. Therefore, MailChimp can only take individual posts in the RSS feed and put them in an email.

However, since MailPoet integrates with WordPress, it pulls post information straight from your WordPress database. You can then customise your options in the “Automatic Latest Content” module.

Email Delivery Options

MailChimp offers exceptional email delivery rates, as their emails are sent through its industry-leading network infrastructure.

MailPoet provides three options for email delivery: your web host, a third-party service, or their email sending service. Their email sending service can send up to 50,000 emails per hour, and it is part of the free plan for up to 1,000 subscribers.

Pricing

Both platforms’ pricing is dependent on the number of subscribers, and both offer free plans. MailChimp’s free plan includes up to 500 subscribers and 1,000 emails per month, while MailPoet’s free plan includes up to 1,000 subscribers and 5,000 emails per month.

When it comes to paid plans, MailChimp offers subscriber-based and pay-as-you-go pricing. Available features vary based on the plan, and plans are based on the number of contacts you have and how many emails you plan to send monthly. Plans start at $19.65 monthly for 500 contacts.

MailPoet has an email sending service. You can choose from a plan that includes this service or opt for a lower-priced plan that does not include the service. Prices are based on the number of subscribers you need and start at $11.87 per month for 500 subscribers without the email sending service and $14.84 per month for 500 subscribers for a plan that includes the email sending service.

It’s important to note that MailPoet doesn’t offer A/B testing in their plans, while it is available in MailChimp’s Essentials plan. And, MailPoet offers automation emails in their free plan and all premium plans, whereas MailChimp only offers email automation in their Standard Plan.

WooCommerce Integration

MailChimp supports email integration with WooCommerce through the “MailChimp for WooCommerce” plug-in. However, the plug-in has poor ratings and a support page consisting of negative reviews and support requests.

Approximately a quarter of MailPoet users have installed WooCommerce. MailPoet’s support team has received many requests for features from users, and their support team is working on adding the requested features to MailPoet.

Let Lx2 Help You With All of Your Email Marketing Needs

In short, MailChimp is an excellent choice if you’re looking for a platform that allows you to do more than just email marketing. However, if you need a simple email marketing solution that operates within your WordPress dashboard, MailPoet is for you.

Still have questions? Let Lx2 help. Our team has over 30 years of IT and web solutions experience, and we provide the knowledge, expertise, and know-how needed to take your digital marketing goals to the next level.