Partner with An experienced Digital Team who gets Results

We don’t sell digital services, we provide solutions

Websites • UX • Marketing • strategy • management • SEO • training

Lx2 Agency

Web Agency with over 20 years in Digital

Lx2 (formerly Minx Digital) is a Boutique Agency that prides itself on producing websites for our clients that not only look good but are technically awesome!

We are a full-service digital agency and we take pride in all the services we offer but our founder, Lara, is obsessed with creating websites that google loves and that our clients can use.

Located in Nowra on the beautiful South Coast of NSW, Lx2 is accessible to small businesses all over the world that need high-quality digital help without the hefty price tag.

As a boutique agency, Lx2 helps small businesses feel empowered with their digital marketing.

Whether you want a done-for-you service or coaching to learn yourself, Lx2 provides a personalised experience with tried and tested results. You know from the get-go that the value you will receive is remarkable!

The best thing about our bespoke service is that we work globally, meaning we can give you the Lx2 experience from wherever you are!

We are very passionate about creating amazing websites that truly deliver
Web Design and Development
Digital Marketing
Search Engine Optimisation


  • WordPress Experts
  • Design
  • Development
  • Edits
  • Fixes
  • Rebuilds
  • Migrations
  • Management
  • Maintenance
  • Speed Optimisation
  • WooCommerce
  • LearnDash LMS
  • Landing Pages
  • Website Audits and Reviews
  • Customer Email Setup
  • Website Hosting
  • Project Management
  • Shopify, Wix and Squarespace Websites
  • 1-on-1 WordPress Training


  • Branding
  • Logo Design
  • Colour Palette Creation
  • Graphic Design
  • Digital Design
  • Marketing Collateral
  • Content Creation
  • Social Media Design


  • Copywriting
  • Digital Strategy
  • Content Marketing
  • Search Engine Optimisation (SEO)
  • Local SEO
  • Organic SEO
  • National and International SEO
  • Search Engine Marketing (SEM)
  • Conversion Rate Optimisation (CRO)
  • Email and SMS Marketing
  • Location Marketing
  • Marketing Automation
  • Analytics and Reporting
  • 1-on-1 Marketing Training


  • User Experience Design (UX)
  • User Interface Design (UI)
  • Service Design
  • User Research
  • Surveys
  • Persona Creation
  • Journey Mapping
  • Usability Testing
  • Information Architecture
  • Wireframing
  • Customer Experience (CX)
our mission

Be In The Know

Insightful tips to help you take back charge of your business.

You’re a business owner. You are supposed to be in charge of all aspects of your business, however, what happens when you feel overwhelmed, uncertain and stuck?

At Lx2, we take pride in the fact that we serve our clients but also encourage our clients to be part of the process and empower them with knowledge.

With a little guidance and our tried and tested solutions, you can be sure to squash the doubt bug once and for all!

Many create their business on the basis that they are an expert in their field, but with this comes the fact that they need to market their services and products. The learning curve can be quite large for someone who doesn’t love digital marketing.

We have a wealth of experience!

Our know-how is second to none and our web agency can help with an array of digital marketing needs.

We have been building websites since the 90s and come from a coding background. We understand the importance of quality code as well as UX and UI Design.

“What is SEO and why do I need it?” is probably one of the most asked questions I get as an SEO guru. SEO helps market your site to gain visibility and traction.

If you want more traffic and to beat the competitors you’ll do this. Better yet, if you want to be known for something, you need this. Lucky for you the Lx2 team knows SEO like the back of their hand so you don’t have to fuss about it!

SEM is Search Engine Marketing. Want to rank on Google? We are your people!

Let’s get visible! Is your UX and SEO strategy working together? This will provide you with a consistent online presence that will elevate your business to the next level.

You best believe that we know a thing or two about Digital Marketing to get your idea off the page and visible to the people who need to see it.

With 30 years under our belt, we are well-versed in creating a strategy that impacts your audience.

Never a dull moment at Lx2, we are lateral thinkers who love pulling together outside-the-box pitches that will not only speak volumes about your brand but create that buzz you have sought after.

There are two types of people in this world, those who just want the results and those who want to learn.

We get it!

Entrepreneurs are busy people but we have started seeing a demand for digging deeper into digital marketing and WordPress we have opened up to cater for the learners too.

With a background in mentoring and educating, you will be equipped with the knowledge, training and confidence to tackle the digital world!

LX2 Founders

Lara Pritchard

Lead Web Developer and WordPress Expert

When deciding to work with a company, especially one that is going to be getting all up in your business…quite literally…you want to make sure they are the right fit for you.

It all started on my 12th birthday. I received an Apple IIC. And that was it, the spark was created and from that moment on I was hooked on computers

My digital career has spanned 30 years in various roles with various companies across the globe. So when it comes to your digital issues, I am sure to have a tried and tested solution that is not only effective but efficient too!

With extensive experience with small businesses, I understand how to use digital products to get the results you have been searching hours for on our good friend, Google.

I am confident that my team and I can elevate your brand & enhance your online presence. We will work tirelessly to make your brand stand out, for all the right reasons.

On The Blog

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